Wednesday, April 1, 2015

‘Redheads Anonymous' Adds Fire to Redheaded Media Trend


The new web comedy Redheads Anonymous is the latest in a trend of film, television and internet content that indicates redheads may, for the first time in mainstream media, be having more fun than blondes.

With redhead Ellie Kemper leading the charge in the offbeat comedy Unbreakable Kimmy Schmidt, and actors Julianne Moore, Eddie Redmayne, Jessica Chastain, Tilda Swinton and Emma Stone lighting up the Oscars this year, American audiences seem hungry to give gingers the spotlight.

The only web program of its kind, Redheads Anonymous focuses on redhead identity. Cast by the Emmy Award-winning Kimberly Graham (Homeland), the series follows Molly (Elisabeth Ness, The Grid) on her quest to discover “what it means to be a redhead” in order to win the Redhead Scholarship. She is joined by three quirky ginger misfits, played by Juliet Brett (The Jacksonian), Ethan Slater (Lightning Bugs in a Jar), and Kathleen Littlefield (Tenured). Simultaneously charming and thought-provoking, the show uses humor to examine cultural stereotypes, bullying, tokenism, and beauty standards.

The 7.5-minute-long premiere episode, "The Redhead Scholarship," skyrocketed to over 25,000 views in one week. USA Today proclaimed it a Web to Watch video, it won the Web Series of the Week award by the Indie Series Network (ISN); and The Huffington Post, Allure, and The Daily Mail have given the show media mentions. Episode two premieres on Tuesday, March 31, 2015, with episodes following bi-weekly through mid-May.

Tubefilter featured the series on its home page, stating “Redheads Anonymous, which is filled with charming characters, subtle sight gags, and 30 Rock-esque cutaways, is quite sharp. The series’ unusual gimmick grabs our attention, but it’s the witty script that will keep us around for the entire five-episode first season.”

The series features cameos by non-redheaded Broadway favorites Ann Harada ("Avenue Q," "Cinderella"), Gideon Glick ("Speech and Debate," Public Theater’s "Into The Woods"), and Remy Zaken ("Spring Awakening," "Brooklynite"). Other cameos include William DeMeritt (The Normal Heart), Trey Gerrald (Orange is the New Black, Next Caller) and Parisa Fitz-Henley (The Mysteries of Laura, Grey’s Anatomy).

Creator Elisabeth Ness says Redheads Anonymous is made for anyone who has ever felt like a misfit, with lighthearted social commentary that appeals to both teenagers and adults. “It’s about identity,” she explains, noting that her character, Molly, is raising universal questions through the vehicle of redheaded-ness. “You don’t need to have had moles screened for cancer, or an embarrassing sunburn, to understand that superficial qualities can affect how you feel about yourself, and how others treat you.”

The series premiere is viewable below (and on the official YouTube channel, youtube.com/redheadsanon)



Subsequent episodes will be released biweekly -- including episode 2 on Tuesday, March 31st. You can follow the show on twitter.com/redheadsanon and instagram.com/redheadsanon, and the page on facebook.com/redheadsanon.

Redheads Anonymous is directed by Daniel Seth, starring Elisabeth Ness, Juliet Brett, Ethan Slater and Kathleen Littlefield. It is produced by Good Porpoise Productions, LLC, and 225 individual donors via Indiegogo and Fractured Atlas.

For more information, visit www.redheadsanonymous.com

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